The digital transformation strategy of every brand now includes WhatsApp as a key component. Numerous use cases in customer care and conversational commerce make use of the channel. The WhatsApp Business API is now being used by more than 5 million businesses to deliver better customer experiences.
It is now simpler for firms to launch a WhatsApp chatbot due to the simplicity of setting up a WhatsApp solution. Businesses are aware of WhatsApp’s advantages, but it can be difficult to get people to use it. In this blog, we outline the essential techniques you may employ to boost traffic to your WhatsApp chatbot.
The first and most important factor to take into account is promoting exposure and discovery. How will your clients find out that you are on WhatsApp is one of the two most important issues to ask here. How will people choose to use your WhatsApp services?
It’s important to keep in mind that before a brand may start interacting with a user on WhatsApp, the user must provide their authorization to start a conversation with your business.
Driving WhatsApp’s discovery and opt-in
Now that you are familiar with WhatsApp commerce, let’s examine how your company can launch a chatbot on WhatsApp. Driving visibility and discovery is the first and most important factor to take into consideration at this point. Here, the following two inquiries are crucial: How will your clients be made aware that you are on WhatsApp? How will people choose to use your WhatsApp services?
It’s important to keep in mind that before a brand may start interacting with a user on WhatsApp, the user must provide their authorization to start a conversation with your business.
Let’s examine some strategies you can employ to start discussions with clients about your business on the most popular messaging platform on the planet.
SMS:
The telephone number of your client is already in your possession. They are likely receiving SMS marketing efforts from you. This is a fantastic technique to increase traffic. One of the standard go-to tactics to use as redirection exit-entry points & to raise client knowledge about the WhatsApp channel is the SMS blast.
Content can be directly sent via SMS blast, which is a huge benefit.
Website: Your company’s website is likely its most important asset. Customers come there to transact business with you. The following sections can be utilized to spread the word about your WhatsApp channel:
Our contact page: WhatsApp is a simple and popular way to connect with others. It is simple for a customer to contact the company by including a click button in the footer’s contact information.
The best place to get information about your WhatsApp channel is here. There may be generic messaging regarding the WhatsApp channel on the home page.
Header: The header (often on the RHS top scroll) is the ideal area on the page to inform visitors about the channel and phone number. It is a quick and successful catch.
Conversation starter: Having a constant floating WhatsApp icon or “Chat with us” button on every pertinent page allows the end-user simple access to the channel/business and also serves as an easy exit when there are any issues, questions, or requests.
The more straightforward it is to identify a WhatsApp entry point on a website, the simpler it is to initiate communication. It is quicker and simpler to tap a link or scan a QR code than to manually type a phone number.
People are more likely to select WhatsApp to engage with your business if the placement is more visible.
Telephone: There are two techniques to increase traffic through phone:
- IVR Deflection: This should be used at busiest times, when wait times are longest. Just add the option to “move discussion to WhatsApp” to your IVR menu. With a parallel solution like WhatsApp that can assist instantaneously in almost all instances, IVR deflections become essential for the company.
- Social media: It’s likely that your customers use one or more social media platforms to keep in touch with their friends and family. You now have the chance to obtain client opt-ins where they are most likely to do so. Let’s look at some strategies you may use to increase traffic to your WhatsApp channel and raise awareness on both free and paid social media.
Why does this revolutionize consumer engagement?
Expected: When the company messages them, people are not shocked because they have already chosen to receive this information from them over WhatsApp.
Relevant: The communications are tailored to the individual (Ex: based on recent purchases or recent engagement with the business, personalized content in the message itself).
Timely: When these communications are pertinent, people hear them.
Conclusion:
It’s crucial to comprehend how to grow traffic to this channel as more and more firms begin their WhatsApp journey in order to enhance your ROI. There is no magic recipe or best strategy to increase traffic; it depends on a variety of things. To succeed at this, you must experiment, analyze, deploy, and repeat.