The popularity of the technology has skyrocketed since Facebook introduced Messenger Digital Assistants back in 2016. Brands are now keen to investigate the technology’s potential for their companies. If you use the internet today, you’ve probably interacted with a Digital Assistant.
You’ve probably noticed a chat interface in the bottom left of your screen while using a website. They answer your inquiries, provide opportunities for upselling, assist you in finding information about a good or service, etc. Digital Assistants automate customer service and provide 24/7 assistance, including after-hours, for business owners. And essentially, that is what Digital Assistant automation is all about.
In this piece, we go into greater detail about Digital Assistants and how the technology may assist your organization. So let’s get started!
How do businesses profit from Digital Assistant automation?
It is obvious that AI-powered Digital Assistants offer customer service, rapidly respond to users’ inquiries, and handle requests with little to no human assistance.
What does this mean for your company, though?
The following are the ways that Digital Assistants can help your company:
TARGETED LEAD GENERATION:
Assume your company has an omnichannel marketing model; you can use Digital Assistants to engage clients across numerous platforms using tailored messages to raise brand recognition and promote your products/services. In order to generate leads, the Digital Assistants engage prospects by posing pertinent queries.
24/7 CUSTOMER SUPPORT:
Digital Assistants improve consumer experiences by quickly responding to their frequent inquiries around-the-clock. Better yet, as time passes, the machine learning-enabled bots begin to answer more difficult queries as they continue to learn from user encounters.
STREAMLINING ONLINE PAYMENT SERVICES:
By allowing Digital Assistants to carry out transactions, payment systems with a chat-based interface can improve the client experience. For instance, WeChat, the most popular chat app in China, enables users to pay for a list of approved restaurants and businesses inside the app. Additionally, PayPal recently unveiled a Digital Assistant that users can use to conduct peer-to-peer transactions.
TARGETED UP-SELLING:
Would you like to increase your profits through targeted upselling? Automated Digital Assistants can be useful here. Here’s a concrete example: If a customer orders movie tickets for a lengthy film at dinnertime, the bot may suggest that they also order food and drinks.
OPTIMAL COST-EFFECTIVENESS WITH LESS ONBOARDING TIME:
It is common for individuals to be given responsibilities outside of their areas of expertise at the organization. When this occurs, some workers may get discouraged and less productive, especially if they receive inadequate training for the new position’s requirements. Fortunately, businesses can use AI-powered Digital Assistants to speed up onboarding and reduce expenses because most of the data new hires might require is already available and simple to access on a database.
CAPACITY TO HANDLE COUNTLESS CUSTOMER QUERIES:
It would take several center agents to respond to all user inquiries because they can only manage one consumer at a time. The only way to reduce human mistakes and make every interaction productive is to implement automated Digital Assistants; they can manage several chats at once, with little to no waiting time and without messing up.
SELF-LEARNING CAPABILITIES:
Modern chatbots are machine learning and AI-enabled, which means they are constantly updating their knowledge base to answer the queries they receive often. That is, AI-powered Digital Assistants, like humans, learn from their experiences and analysis of various consumer behaviors. And as they gain experience, they are able to resolve challenging consumer issues that ordinarily call for agent assistance.
REDUCED BOUNCE RATES:
Unexpected content that doesn’t correspond to the information they require is one of the top reasons people leave websites as soon as they click on a page. Automated Digital Assistants address this by creating and storing datasets of common customer concerns in order to provide immediate assistance, increasing conversions while decreasing premature page exits.
GUARANTEED SALES AND MARKETING CONSISTENCY:
The main difference between internet sales and marketing is timely communication and client follow-up. Unfortunately, after the initial follow-up, more than 44% of human sales representatives quit, which severely harms business sales. On the other hand, automated texting Digital Assistants can be programmed to guarantee that all of your clients and potential customers receive the promotional message as required to help them comprehend what your company has to offer.
kAIron, a web-based microservices-driven package, makes it simple to construct and scale up contextual AI Digital Assistants. It aims to simplify the lives of people who work with AI-assistants by offering a no-coding internet interface for customizing, training, testing, and maintaining such assistants.
KAIron focuses on technology that manages the necessary data pre-processing. These include developing knowledge graphs that can be used to generate questions, replies, intentions, and question augmentation automatically. It also takes care of these Digital Assistants’ maintenance and post-processing, which includes analytics and reminder messages. Another amazing aspect is that you can configure your Digital Assistant according to your needs.